12 Lessons All Leaders Can Learn About Launching New Products and Services …From the 2009 Health Care Reform


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Watching the current 2009 Health Care Reform Initiative has valuable lessons for all leaders throughout the world if we take time to pay attention. I think it was Einstein who said “the definition of insanity is doing the same thing over and over again and expecting different results”. The current 2009 Health Care Reform Initiative has strong emotional attachments regardless of which side of the debate you reside.

It is often the life lessons with emotional attachments we remember most.

 

The goal of my last series of blog posts was to share business lessons leaders can learn from watching and living the 2009 Health Care Reform Initiative. I tried to focus on the business principles and not take a partisan view. If you have read any of my posts you will not be surprised to learn I am a Christian, American, and Republican….in that order. I am proud to be an American and I admit we can always improve as a nation, however having traveled the world I can say first hand how blessed I feel to live in the United States.

pres obama

As for our President, I follow what our Lord taught us in the Bible and I pray for him. I pray the Lord gives him and all our leaders wisdom, discernment, and the courage to act upon what the Lord instructs him to do.( and not those of this world) I have received a number of emails since launching this blog thread. A number of those felt I was “bashing” our President, and if my word choice made you feel that way I apologize.

 

As a man, I have no problem with President Obama and if asked I would welcome the opportunity to be a part of the solution.

 

As our leader I must follow him, support him. If he loses, I lose…we all lose.

 

What I challenge is the process of this initiative.

 

My intension was to ;

 

“focus on the problem and not the person”

 

There are a number of lessons we can glean from watching life lessons before us.

 

I am sure there are many more lessons if thought leaders wish to add content:

 

 

  • the impact of social media on the 2009 Health Care reform Initiative

  • Lessons in leadership when a launch goes bad

  • The cost(s) of change

  • The psychology of change

  • When tempers flair seek first to understand and find common ground

  • …and I am sure there are many more

 

 

12 Lessons All Leaders Can Learn About Launching New Products and Services …From the 2009 Health Care Reform?

 

#1: Without a Clear Definition of the Problem You Want to Solve, You Will Experience “Scope Creep” and Your Launch Plan Will Fail

 

#2: Without a Clear Definition of the Problem You Want to Solve, you cannot write good requirements for your development team

 

#3: Without a Clear Understanding of the Problems to be Solved, and Requirements, Development will Build Solutions Because They Can and Not Because They Should!

 

#4: Your Previous New Product Launch success (or Failures) Affect Current and Future Launches

 

#5: Without a Clear understanding of the Problems your New Product Solves, Marketing will resort to “Buzz Word Bingo” and “Gobbledygook”

 

#6: Without a Road Map Your “Administration” Will Attempt Too Much, Too Fast and Not Achieve Any of Your Goals

 

#7: Asking…and not listening to your market, is worst than not asking at all…

 

#8; Buyers Become Tone Deaf to Lazy Marketing Messaging

 

#9; Make Sure Your Marketing Has All the “Rights” Covered…Fix the Right Problem

 

#10, #11, #12; Make Sure Your Marketing Has All the “Rights” Covered…right time, right customer, right offer

 

What other lessons have you learned, or are learning as we watch the 2009 Health Care Reform Imitative?

 

Is your organization making some of the same mistakes? Why?

 

Are you about to Launch a New Product or Service and you adjusted your plan based on the above 10 posts? If so which posts and how?

 

How can we unite as Americans and stop Blame Storming?

 

Do you feel I was wrong to use this real life emotionally charged lesson to blog about? Why, Why not?

 

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