When you encounter a market leader you know it.
They walk, talk and act differently. Everything market leaders do is different; you know them by their actions more than what they say.
When the competitors are all focused on themselves and how to beat each other, and share why they are incrementally “better” … Market leaders create Movements.
If you are blessed to meet (work with) market leaders as I have, their mission is more of a quest, than a business plan. Their salespeople do not use “why our competition is bad selling”.
My son has a dream of returning to Ohio some day and attending The Ohio State University Law School, and he sent me the below video. (giving me time to figure out how to swing the finances)
Instantly I recognized a Market Leader.
Market leaders don’t just serve their markets, they create movements…..
If a University can create a movement, why can’t you?
How about your organization…have you started any movements lately?
Are you on a Quest, or just trying to sell more and Hit Your Numbers?
How did the above video make you feel about The Ohio State University?
What if you made your customers (and those you want to be customers) feel the same way about you?
I hope you enjoy this as much as I did….and when my son earns admittance to this school I will find the funds. You see …market leaders are discerning about the customers they choose to serve and they command a higher price.
Their buyers (like me) will work hard and we “find the money” just to be associated with them.( maybe you)