( Avance clip to around 4 :00 Min as it starts slow)
Buyers like to buy, and not be sold.
As buyers we want salespeople to help us buy, help us understand, solve our unresolved problems and not push their “self serving pitches” down our throats. The above You Tube video caused me to have a negative emotional response. It struck a primal inner nerve of being asked but not listened to. When Others fail to listen we are done! Even if what they are selling can help us, if they fail to listen their actions speak louder than their pitch.
When I wrote WARNING: Buyer’s say what salespeople do wrong?..PRICE is not on the list! I discuss the #1 issue buyers have with salespeople is not listening, and price is not even on their list of top five concerns.
It’s one thing to know we need to listen; it’s another to “feel” like others are not listening. When you fail to listen you are SREAMING ” I am right, I do not care what you think, and my favorite from when I was a child…do so because I say so” …and none of those appeal to me.
So watch this video and let me know how it makes you “feel”. You can also view it at the following link in case my cutting and pasting failed.
What can we all do to not mimic Shelia Jackson Lee in our sales approach?