How do you know if your marketing is effective? How do you even define the word “marketing”? Simply put; marketing is about understanding your market, what they need, solving and serving those needs, and letting everyone in your market know you solve those needs.
So how do you know if you’re practicing “marketing good for Skubala”? This is an old Greek word, and is harsh. There is no mystery in what this word means , so I thought I would use it.
Take this quick quiz…
1. Do you clearly understand the problem(s) your product or service solves?
2. Does your messaging tell your market what you solve?
3. Do you know the buyer types you serve; do you have written buyer persona’s?
4. Do you know the buyer’s buying process?
5. Do you know your sales process?
6. Can you match the sales tools marketing provides to specific stages of the buying process?
7. Have you created any new sales tools in the last six months?
Pretty quick quiz right? If you answered “no” to any one of the above you are probably practicing Skubala marketing. If you said no to three or more (all) you’re marketing is definitely Skubala. How do you quickly fix this?….be able to say yes to all of the above.
How do you define “marketing”?
How do you measure marketing’s contribution to your bottom line?
Where do you start to change your marketing to make it a core competency in your organization?