Posts Tagged ‘strategic planning’
28
Dec
Posted by Mark Allen Roberts in CEO, goals, growth, gut instinct and intuition, Hippo, leadership, market leader, Market leadership, Marketing, strategic plan, strategic planning, strategy. Tagged: back to basics, customer voice, goals, leadership, Market leadership, Marketing, strategic planning, strategy. 2 Comments
“I read your last post and I can’t agree more with gathering market truths, assessing internal truths ( particularly after recent lay offs) and having a motivation to make a difference in the lives of those in your marketplace….
But what do you do when you work for an organization that built a plan based on old market data, an inflated view of internal capabilities ( that assumes we work 18-20 hour days) and a motivation that is singularly focused on making our owner wealthier and not changing the lives of those in the market we serve?”
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11
Dec
Posted by Mark Allen Roberts in bible and business, christian business, core values, customer relations, goals, growth, market leader, Market leadership, ROI, Sales, shareholder value, strategic plan, strategic planning, strategy. Tagged: back to basics, customer voice, Market leadership, sales growth, sales process, strategic plan, strategic planning. 5 Comments
A third key consideration for leaders and owners of businesses when building upon a foundation of truth is your Motivation. Specifically what are your real objectives and motivation for your business? I often find when helping clients about six months into an engagement the leader’s true motivation is shared. It is often not the stated goal and the teams, like me were executing strategies and tactics that are not in alignment with the real objective.
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25
Nov
Posted by Mark Allen Roberts in bible and business, business triage, goals, increase value, Launch, market leader, Market leadership, market loser, Marketing, strategic plan, strategic planning, strategy. Tagged: add value, back to basics, intention, internal truth, leadership, marketing and sales, sales growth, strategic planning. 7 Comments
One of the roles I must play to truly serve my clients is that of a “Heretic”. I often listen to business leaders discuss how what distinguishes them, their team, their product or service in their marketplace. They confidently state ; product quality, our service, and my favorite of all…our relationships is our competitive advantage… Bla…Bla…Bla. That is when I need to explain that in today’s competitive global economy, quality, customer service and relationships are not differentiators. Very quickly some leaders become defensive and start discussing how “I don’t understand their industry…” and they often start sharing how “their competitors suck”. Again, you may have weak competitors, but the fact that you may or may not be better than competitors that suck is not a way to differentiate yourself or create a sustainable competitive advantage…(sorry)
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23
Nov
Posted by Mark Allen Roberts in design and launch new products, goals, Launch, leadership, market leader, Market leadership, market loser, Marketing, ROI, Sales, strategic plan, strategic planning, strategy. Tagged: grow sales, leadership, Marketing, marketing and sales, strategic plan, strategic planning, strategy, write a strategic plan. 9 Comments
The first key step in writing a powerful flight plan (roadmap) to grow your organization profitably is; establishing market truth. There are many truths we need to insure the strategies and corresponding tactics and key performance indicators are in alignment with the true market opportunity. Unfortunately a large percentage of business leaders use their gut and intuition and fail to establish current, relevant market truth before they launch market strategies.
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