Posts Tagged ‘product’
15
Aug
Posted by Mark Allen Roberts in buying process, change, change management, change process, customer relations, growth, gut instinct and intuition, increase value, indecision, leadership, Market leadership, market loser, Marketing, problems, Sales, strategy. Tagged: add value, back to basics, buying process, critical thinking, customer voice, entreprenuer, lost business, Market leadership, market problems, Marketing, marketing and sales, price, product, Sales, strategy. 4 Comments
FOX and Warner Bros delaying new movie releases to Red Box and other kiosk vendors is like watching a new release of Dumb and Dumber.
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30
Jul
Posted by Mark Allen Roberts in buying process, CEO, email marketing, integrated marketing, market loser, Marketing, problems, Sales, strategy. Tagged: advertising, back to basics, buyer profile, buying process, customer voice, email marketing, entreprenuer, integrated marketing, Market leadership, market problems, marketing and sales, product, Sales, sales process. 3 Comments
If you feel a poorly executed email marketing campaign is better than no email marketing at all; you are wrong!
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30
Jun
Posted by Mark Allen Roberts in branding, Entrepreneur, Founder, leadership, market loser, strategy. Tagged: branding, critical thinking, focus, intention, leadership, Market leadership, Marketing, product, strategy. 5 Comments
what I experienced was a painful interruption. Unlike the first movie, this one threw in characters that did not support the story line and were actually a painful interruption for me. Interruptions are those elements thrown in to cause a response that add no value other than shock. They create a momentary interruption to grab your attention like a bikini clad model in an ad for spark plugs.
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31
May
Posted by Mark Allen Roberts in customer relations, detox, Entrepreneur, gut instinct and intuition, increase value, leadership, Market leadership, Marketing, strategy, tough economy. Tagged: add value, bottom-line, customer voice, entreprenuer, how to, leadership, Market leadership, product, sales growth, strategy. 5 Comments
As I went through the week of detox it made me reflect how a number of the businesses I have helped over the years needed to detox before I could truly help them. Businesses accumulate toxins and by not actively participating in their markets they lose their effectiveness and become sluggish. They find their gut and intuition is not producing desired results. As I reflect about the process I have used to help companies over the years I noticed they often followed a predictable series of steps
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16
May
Posted by Mark Allen Roberts in Launch, leadership, Market leadership, Marketing, ROI, strategy. Tagged: back to basics, buying process, FUD, Launch, Market leadership, new product launch, product, Product launch, strategy. 4 Comments
A soft launch means you did not thoroughly conduct market research, you are not sure you totally understand the problem you are solving and your solution may not completely solve the need. When someone says soft launch I hear them saying this product is an incremental improvement to a current solutions and is not a breakthrough product. I also hear them saying we will throw this product over the wall, into our market and see if it sticks.Team members describe a soft launch as if it were some safe and effective way to launch new products.
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23
Feb
Posted by Mark Allen Roberts in business triage, Entrepreneur, gut instinct and intuition, leadership, Market leadership, strategy, tough economy. Tagged: add value, back to basics, bleeding profits, critical thinking, how to, leadership, market, Market leadership, product, strategy, your team. 4 Comments
There are three back to basics business triage reviews I always asses. If you are not achieving your revenue targets your business is bleeding in one, or a combination of the below;
1. Product
2. The market
3. Your team
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