Recently I was on the Advertising Age website and participated in a survey that said 88% of those surveyed feel Ad Agency services have become commoditized.
Posts Tagged ‘marketing noise’
14 Apr
Are you creating a symphony for your market?…or just noise?
Marketing is like creating a symphony in that you use instruments like the web, direct, blogs, PR, creative, social media,copy, media, and so on at just the right time , based on the needs of the market and its buying process. The only way you can insure what is pleasurable and more importantly useful to your audience is to thoroughly understand the markets needs and wants while understanding what each instrument does.
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