Posts Tagged ‘how to’

2009 Health Care Reform Initiative Lesson #6: Without a Road Map Your “Administration” Will Attempt Too Much, Too Fast and Not Achieve Any of Your Goals

It is an all too common problem;leaders trying to execute to many things and not doing any of them effectively and thus missing their goals. Our current 2009 Health Care Reform is providing another lesson for business leaders throughout the world;

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Is “fleece throwing” the best way to launch your solution in the marketplace?

I have lived through some product horrible launches and often I was to blame for poorly executed launches. The product came out of engineering late, sales was not properly trained, and our marketing failed to hit on time. So we soft launched and if the market embraced this new solution then we would do it the right way.

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“Wet your sales team’s shields”… before they go into battle in your marketplace

Experienced warriors would wet their shields prior to battle in anticipation of the flaming arrows. In today’s economy, salespeople are now receiving a number of flaming arrows that were not a part of the sales process in prior years.

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$84 million Greeting Card new product idea for Father’s day? …not so fast

The problems feel urgent, pervasive, and I am willing to pay to solve them…and that’s where most people blow it, because like me you assume and guess without market data.You may very well be willing to pay to solve this problem with a perfect solution designed just for this specific niche, however at this point you really do not know if others would be willing to pay to solve this problem.

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Do you need to “Detox “your business before it can hit your goals?

As I went through the week of detox it made me reflect how a number of the businesses I have helped over the years needed to detox before I could truly help them. Businesses accumulate toxins and by not actively participating in their markets they lose their effectiveness and become sluggish. They find their gut and intuition is not producing desired results. As I reflect about the process I have used to help companies over the years I noticed they often followed a predictable series of steps

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13 “old school” steps to hiring the right independent sales representative

So how do you hire the right ISR for you? Today there are many online tools to help you find ISR’s, from online rep finders to blogs and legal sites that even provide templates for ISR contracts. However sometimes the ways we did things prior to the internet, prior to the availability of so many tech based tools is still the best way. Below are the ten steps I learned to use over 15 years of experience on how to find top producing ISR’s.

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Should you hire an Independent Sales Representative?…the right firm is a key partner, not a necessary evil

I have hired independent representatives for over 15 years of my career. Good independent representatives are worth their weight in gold. The company that chooses to hire an independent sales force needs to understand the role of these professionals. The main role of independent reps is to use their current relationships, established through supplying complimentary product lines they represent, to get your product placed. They have built trust with buyers in their market, and their relationships with their accounts will ALWAYS be more important than your rep contract…

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As CEO Should you give yourself a “pink slip?”

At a recent T.I.E. event, a venture capital firm partner said “ by the time you change CEO’s, you are already twelve months late.”

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Is your business bleeding?… Three back to basics triage steps to stop the bleeding

There are three back to basics business triage reviews I always asses. If you are not achieving your revenue targets your business is bleeding in one, or a combination of the below;

1. Product

2. The market

3. Your team

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A backpacker’s advice when we feel lost in business…

I was sharing with a friend who is an avid backpacker that a number of clients feel lost in today’s economy. Today is unlike anything they have experienced before and they feel lost. The things that always “worked” before, do not seem to apply now. As we discussed this my friend Jim said “well you know what they teach backpackers? We teach backpackers when they are lost to; STOP.

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