4
Oct
Posted by markallenroberts in Ad firm, Entrepreneur, Entrepreneur Best Practices, Launch, Market leadership, Marketing, ROI, Sales, advertising, bootstrapping, business triage, buyer profile, buying process, email marketing, flight plan, goals, growth, increase value, integrated marketing, leadership, market leader, marketing tools, performance improvement, problems, qualify early, scale business, strategy. Tagged: back to basics, direct mail, email marketing, Entrepreneur Best Practices, entreprenuer, integrated marketing, Market leadership, Marketing, marketing and sales, marketing tool, marketing tools, media buy, search engine optimization, strategy, tool acadamy, web site. 6 Comments
As an entrepreneur you will have a number of people approach you to “help you grow” your company. Far too often these local “experts” are really “marketing tools” who are like the terrible boy friends on the popular show Tool Academy focused on themselves and not aligning to your objectives and are not trying to solve your problems. So how do you know if you are dealing with a strategic partner or a tool? In this post I will share how to discern the “marketing tools” from strategic partners.
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30
Jul
Posted by markallenroberts in Entrepreneur, Market leadership, Marketing, Sales, email marketing, increase value, leadership, market loser, mentor moment, strategy. Tagged: email marketing, integrated marketing, lost business, Market leadership, Marketing, marketing and sales. 4 Comments
Executing a poor Email Marketing campaign can not only black list you as a spammer, but send your targeted customers running to your competitor.
Your actions speak much louder than your message!
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30
Jul
Posted by markallenroberts in CEO, Marketing, Sales, buying process, email marketing, integrated marketing, market loser, problems, strategy. Tagged: advertising, back to basics, buyer profile, buying process, customer voice, email marketing, entreprenuer, integrated marketing, Market leadership, market problems, marketing and sales, product, Sales, sales process. 3 Comments
If you feel a poorly executed email marketing campaign is better than no email marketing at all; you are wrong!
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