Posts Tagged ‘customer voice’
28
Dec
Posted by markallenroberts in CEO, Hippo, Market leadership, Marketing, goals, growth, gut instinct and intuition, leadership, market leader, strategic plan, strategic planning, strategy. Tagged: back to basics, customer voice, goals, leadership, Market leadership, Marketing, strategic planning, strategy. Leave a Comment
“I read your last post and I can’t agree more with gathering market truths, assessing internal truths ( particularly after recent lay offs) and having a motivation to make a difference in the lives of those in your marketplace….
But what do you do when you work for an organization that built a plan based on old market data, an inflated view of internal capabilities ( that assumes we work 18-20 hour days) and a motivation that is singularly focused on making our owner wealthier and not changing the lives of those in the market we serve?”
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11
Dec
Posted by markallenroberts in Market leadership, ROI, Sales, bible and business, christian business, core values, customer relations, goals, growth, market leader, shareholder value, strategic plan, strategic planning, strategy. Tagged: back to basics, customer voice, Market leadership, sales growth, sales process, strategic plan, strategic planning. 4 Comments
A third key consideration for leaders and owners of businesses when building upon a foundation of truth is your Motivation. Specifically what are your real objectives and motivation for your business? I often find when helping clients about six months into an engagement the leader’s true motivation is shared. It is often not the stated goal and the teams, like me were executing strategies and tactics that are not in alignment with the real objective.
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28
Oct
Posted by markallenroberts in CEO, Entrepreneur, Entrepreneur Best Practices, Founder, Hippo, Market leadership, Marketing, ROI, Sales, business triage, buying process, flight plan, focused passion, goals, growth, increase value, leadership, market leader, market loser, marketing tools, right customer, right solution, right time, road block, road map, sales enablement, sales tools, sales velocity, strategy. Tagged: add value, customer voice, Entrepreneur Best Practices, entreprenuer, focus, grow sales, Launch, leadership, Market leadership, market problems, marketing and sales, Product launch, sales growth, sales process, strategy. 4 Comments
When I wrote my EBook: 50 Ugly Truths About Owning and Running Your Own Business…and 5 reasons why you should do it anyway I was responding to a number of misperceptions I was hearing from entrepreneurs.
Historically, at any given time six out of ten US adults is thinking about starting their own business. A number of new entrepreneurs are emerging that I refer to as “necessity-preneurs “who were downsized and can not find new employment, are deciding to launch their own businesses as they want a much more active role in the security of their careers. The last group are cashing in their 401k and or borrowing from friends or family to buy an existing business and in a short amount of time realize they really just bought a job and they are quickly running out of cash.
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18
Oct
Posted by markallenroberts in Entrepreneur, Entrepreneur Best Practices, Market leadership, Marketing, buying process, design and launch new products, growth, leadership, market leader, new product, problems, right solution, sales velocity, strategy. Tagged: buyer problems, buying process, customer voice, Entrepreneur Best Practices, entreprenuer, grow sales, Market leadership, market problems, Marketing, marketing and sales, new product launch, sales growth. Leave a Comment
For as long as I can remember I have heard “your customer is always right”. The spirit behind this statement was to make sure market leading organizations do not try to “overcome customer objections” and listen…as failing to listen is the #1 reason buyers do not buy from a salesperson.
However you will receive the best tips to grow your business from prospects who do not buy.
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24
Sep
Posted by markallenroberts in Entrepreneur, Entrepreneur Best Practices, Founder, Market leadership, business triage, buyer profile, buying process, growth, increase value, leadership, market leader, problems, strategy. Tagged: marketing and sales, Sales, leadership, Market leadership, entreprenuer, sales growth, customer voice, sales process, focus, grow sales, goals, Entrepreneur Best Practices, Boston Market, medifast. Leave a Comment
Entrepreneurs often spend so much time in their businesses they fail to look closely at their business. Market leaders understand the value of analyzing their customer and sales pipeline to find diamonds in the rough.
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11
Sep
Posted by markallenroberts in Entrepreneur, Founder, Launch, Market leadership, Marketing, ROI, Sales, bootstrapping, branding, business triage, buying process, goals, growth, increase value, leadership, market leader, problems, scale business, strategy, win. Tagged: add value, back to basics, bootstrapping, bottom-line, critical thinking, customer voice, entreprenuer, goals, leadership, market, Market leadership, Marketing, new product launch, passion, strategy. 7 Comments
So you want to be an entrepreneur? You sure? I am just finishing an eBook that will be titled; 50 “UGLY TRUTHS” about owning your own business …and 5 reasons to do it anyway. I have served entrepreneurs in a variety of industries for 25 years. Some of my clients today are people passionately setting out to launch their new service or product. Some have owned their business for years and want to take it to the next level in revenues and profit.
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1
Sep
Posted by markallenroberts in 2009 Health Care Reform lessons, Entrepreneur, Health Care Reform lessons, Launch, Market leadership, Marketing, ROI, TRUST, bible and business, change, change management, change process, christian business, design and launch new products, goals, leadership, market leader, market loser, problems, right customer, right solution, right time, road map, scale business, shareholder value, strategy, tough economy, win. Tagged: 2009 Health Care Reform lessons, back to basics, critical thinking, customer voice, Launch, leadership, Market leadership, market problems, marketing and sales, new product launch, Product launch. 8 Comments
Watching the current 2009 Health Care Reform Initiative has valuable lessons for all leaders throughout the world if we take time to pay attention. I think it was Einstein who said “the definition of insanity is doing the same thing over and over again and expecting different results”. The current 2009 Health Care Reform Initiative has strong emotional attachments regardless of which side of the debate you reside.
It is often the life lessons with emotional attachments we remember most.
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31
Aug
Posted by markallenroberts in Entrepreneur, Founder, Health Care Reform lessons, Launch, Market leadership, Marketing, branding, design and launch new products, goals, growth, increase value, integrated marketing, leadership, market leader, market loser, right customer, right solution, right time, shareholder value, strategy. Tagged: add value, back to basics, critical thinking, customer voice, entreprenuer, Launch, leadership, Market leadership, market problems, Marketing, new product launch, Product launch, right channel, right customer, right problem, right product, right time, strategy. 1 Comment
A basic marketing tenant says make sure you have all the “rights” covered in your New Product launch, New Service Launch. I discussed solving the right problem in my last post and that leaves the following “rights”; Right Time, Right Customer(s), and Right Offer(s).
Failure to nail all the rights puts your new product and or service launch results in jeopardy of missing ROI targets.
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28
Aug
Posted by markallenroberts in Entrepreneur, Health Care Reform lessons, Launch, Market leadership, Marketing, ROI, advertising, buyer profile, buying process, christian business, design and launch new products, discipline, increase value, leadership, market loser, performance improvement, problems, scale business, strategy, tough economy. Tagged: back to basics, buyer persona, buyer profile, buying process, customer voice, entreprenuer, lazy marketing, leadership, Market leadership, market noise, new product launch, Product launch. 2 Comments
Marketers who build their message from within the perceived safety of their office walls create lazy marketing messages that are perceived as safe, but do not resonate in the marketplace. When marketing and their creative teams build messaging from an inside out approach, versus the market needs and problems in, they create noise and buyers learn to tune out to the noise.
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26
Aug
Posted by markallenroberts in Health Care Reform lessons, Market leadership, Marketing, branding, buyer profile, buying process, change process, customer relations, design and launch new products, goals, leadership, market loser, strategy. Tagged: add value, back to basics, buyer profile, buying process, critical thinking, customer voice, focus, leadership, Market leadership, market problems, Product launch. Leave a Comment
A number of organizations are so focused to achieving their objectives that they stop listening to their market. Oh, they ask the right questions, (like they are supposed to) but they only hear the answers that are in alignment with their internal goals, understanding, and historical data. The market (your market) has changed as I discussed in my post interviewing salespeople.
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