Posts Tagged ‘customer voice’

Are You Playing Russian Roulette With your Brand by Keeping Obsolete Products in your Mix?

Keeping obsolete products in your mix is like playing Russian Roulette with your customers buying experience and ultimately your Brand.

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Here’s a Banana For Your Baby… (your business)

One of the most difficult parts of serving entrepreneurial leaders is telling them a part or their entire baby (their business) is ugly.

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”V” is for “Velocity of Message In New Cadillac Commercial”…without any words

The burden of clearly communicating your message is on you as the manufacturer and or supplier. Recognizing this you must develop a concise message that reflects the problems your product or service solves for your buyers. Given the amount of messages the average consumer receives each day, you have a “minute to win it” …their attention that is.

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Hey Delta, …Buyers Make Decisions in “their timeframe” Not Yours!Your Goals do not Matter to your Buyers

Organizations that create objectives based on their needs and timelines and not their buyers miss key indicators and create frustration for their internal and external customers. Why do so many organizations create goals and key performance indicators from high within their organizations and not from the market and buyers in market?

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You Got a Minute to Win It…Your Buyers’ Attention

When you are shopping for a new item where do you start? If you are buying a snack or Diet Coke you find the nearest source. However, when you set out to buy more substantial products most of us start shopping with an internet search. Information once only available through a salesperson is now available on web sites, in chat rooms and blogs. Where most organizations’ web sites fail is their message is about them, how great they are, how many years they have been in business, who some of their key customers are, and awards…blah …blah….blah.

Market leaders know their web site needs a concise message that clearly states the problem they solve for their buyers because today you have less than a minute to win it…your buyers’ attention that is.

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Start-up’s….Like Wiring a House With The Power On…and getting zapped

Start-up leaders need a strong emotional intelligence as many days you feel like you are; wiring a house with the power on and you keep getting zapped.

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Choose to be a Builder in 2010….not a Wrecker

When times get tough we usually see one of two behaviors in organizations;

Teams begin infighting and blame-storming

Teams unite, grow stronger, and emerge as market leaders

Ryan goes on to discuss how “Instead of working together to solve problems, some people seemed more willing to battle one another.” I see this far too often with large clients in which managers retreat to their silos and start shooting missiles at each other instead of competitors.

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“Colonel Custer had a plan “…What To Do When Your Plan Is Not Driven by Market or Internal Truths and You Lack a Market Driven Motivation

“I read your last post and I can’t agree more with gathering market truths, assessing internal truths ( particularly after recent lay offs) and having a motivation to make a difference in the lives of those in your marketplace….

But what do you do when you work for an organization that built a plan based on old market data, an inflated view of internal capabilities ( that assumes we work 18-20 hour days) and a motivation that is singularly focused on making our owner wealthier and not changing the lives of those in the market we serve?”

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Third Part of truth …Motivation; Are You willing to go the extra mile like Chick-fil-A?

A third key consideration for leaders and owners of businesses when building upon a foundation of truth is your Motivation. Specifically what are your real objectives and motivation for your business? I often find when helping clients about six months into an engagement the leader’s true motivation is shared. It is often not the stated goal and the teams, like me were executing strategies and tactics that are not in alignment with the real objective.

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Top 20 Entrepreneurial Best Practices to Make Sure 2010 is a Profitable Year

When I wrote my EBook: 50 Ugly Truths About Owning and Running Your Own Business…and 5 reasons why you should do it anyway I was responding to a number of misperceptions I was hearing from entrepreneurs.

Historically, at any given time six out of ten US adults is thinking about starting their own business. A number of new entrepreneurs are emerging that I refer to as “necessity-preneurs “who were downsized and can not find new employment, are deciding to launch their own businesses as they want a much more active role in the security of their careers. The last group are cashing in their 401k and or borrowing from friends or family to buy an existing business and in a short amount of time realize they really just bought a job and they are quickly running out of cash.

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