Posts Tagged ‘branding’
30
Jun
Posted by Mark Allen Roberts in branding, buying experience, problems. Tagged: branding, customer voice, Mark F Young, market problems, Ramada. 4 Comments
Keeping obsolete products in your mix is like playing Russian Roulette with your customers buying experience and ultimately your Brand.
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29
Sep
Posted by Mark Allen Roberts in advertising, branding, Entrepreneur, Entrepreneur Best Practices, gut instinct and intuition, Hippo, integrated marketing, leadership, market leader, Market leadership, market loser, Marketing, Sales, sales tools, sales velocity, strategy, TRUST. Tagged: brand, brand promise, branding, buying process, cross functtional team, Entrepreneur Best Practices, entreprenuer, Hippo, leadership, Market leadership, marketing and sales, strategy. 9 Comments
Entrepreneurs often make the mistake of focusing the majority of their attention on what their competitors are doing instead of gaining first hand market data. When entrepreneurs play “follow the leader” they are playing a dangerous game that assumes the perceived market leading competitor is connected to the needs and pains of market buyers.
Market leaders are aware of competitor activity; however they plan their strategy with first hand market data.
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27
Sep
Posted by Mark Allen Roberts in advertising, branding, buyer profile, buying process, customer relations, Entrepreneur, Entrepreneur Best Practices, growth, integrated marketing, leadership, market leader, Market leadership, market loser, Marketing, right customer, right solution, right time, Sales, sales enablement, sales tools, sales velocity, strategy, TRUST. Tagged: brand promise, branding, buyer persona, buyer profile, buying process, Chase Bank, Entrepreneur Best Practices, entreprenuer, Market leadership, Marketing, marketing and sales, marketing litter, sales growth, sales process, sales tools, strategy. 2 Comments
I have heard entrepreneurs say; “any marketing is better than no marketing at all…” and they can say this…but they would be wrong! Entrepreneurial leaders must insure the marketing vehicles and tactics they use support their brand and do not create an interruption.
Market leaders understand their buyers, their buying process and buying criteria.
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19
Aug
Posted by Mark Allen Roberts in branding, buying process, design and launch new products, Entrepreneur, goals, gut instinct and intuition, Health Care Reform lessons, increase value, Launch, leadership, Market leadership, Marketing, scale business, strategy, tough economy. Tagged: add value, back to basics, branding, buyer profile, buying process, critical thinking, customer voice, focus, Health Care feform lessons, Launch, Launch Plan, leadership, Market leadership, market problems, new product launch, Product launch. 6 Comments
Without a clear definition of the problem(s) you solve with your new product or service you will experience scope creep and your team will thrash around. When you thrash around you have a number of starts and stops without completely solving each individual initiative. Not only is this behavior ineffective but it is costly and often dangerous.
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11
Aug
Posted by Mark Allen Roberts in Ad firm, advertising, branding, buyer profile, customer relations, goals, increase value, integrated marketing, Launch, leadership, Market leadership, Marketing, performance improvement, problems, ROI, Sales, strategy. Tagged: add value, back to basics, branding, buyer profile, buying process, customer voice, focus, leadership, market, Market leadership, market problems, Marketing, marketing and sales, new product launch, passion, Sales, sales growth. 10 Comments
The trouble is, as a potential consumer of one of your driving machines…I really do not care Patrick (the guy in charge at BMW) what it is about “for you”.
What problem are you solving for me?
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28
Jul
Posted by Mark Allen Roberts in advertising, branding, goals, increase value, integrated marketing, leadership, Market leadership, Marketing, problems, strategy. Tagged: brand, branding, buyer profile, customer voice, intention, leadership, Market leadership, market problems, marketing and sales, sales growth, strategy. 2 Comments
The reason I wrote my first book in 2007 was to solve a problem a number of businesses had; they did not intentionally brand their product or service in the minds of those in their market(s) and the net result was the market” branded them by default”.
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30
Jun
Posted by Mark Allen Roberts in branding, Entrepreneur, Founder, leadership, market loser, strategy. Tagged: branding, critical thinking, focus, intention, leadership, Market leadership, Marketing, product, strategy. 5 Comments
what I experienced was a painful interruption. Unlike the first movie, this one threw in characters that did not support the story line and were actually a painful interruption for me. Interruptions are those elements thrown in to cause a response that add no value other than shock. They create a momentary interruption to grab your attention like a bikini clad model in an ad for spark plugs.
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17
Feb
Posted by Mark Allen Roberts in branding, Entrepreneur, leadership, Market leadership, Marketing, Uncategorized. Tagged: back to basics, branding, critical thinking, intention, leadership, Market leadership, market problems, Marketing, marketing and sales, sales process, strategy. 3 Comments
One of the most important items every company must address is its brand.
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