29
Sep
Posted by markallenroberts in Entrepreneur, Entrepreneur Best Practices, Hippo, Market leadership, Marketing, Sales, TRUST, advertising, branding, gut instinct and intuition, integrated marketing, leadership, market leader, market loser, sales tools, sales velocity, strategy. Tagged: brand, brand promise, branding, buying process, cross functtional team, Entrepreneur Best Practices, entreprenuer, Hippo, leadership, Market leadership, marketing and sales, strategy. 5 Comments
Entrepreneurs often make the mistake of focusing the majority of their attention on what their competitors are doing instead of gaining first hand market data. When entrepreneurs play “follow the leader” they are playing a dangerous game that assumes the perceived market leading competitor is connected to the needs and pains of market buyers.
Market leaders are aware of competitor activity; however they plan their strategy with first hand market data.
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28
Jul
Posted by markallenroberts in Market leadership, Marketing, advertising, branding, goals, increase value, integrated marketing, leadership, problems, strategy. Tagged: brand, branding, buyer profile, customer voice, intention, leadership, Market leadership, market problems, marketing and sales, sales growth, strategy. 2 Comments
The reason I wrote my first book in 2007 was to solve a problem a number of businesses had; they did not intentionally brand their product or service in the minds of those in their market(s) and the net result was the market” branded them by default”.
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