Posts Tagged ‘bottom-line’
14
Jul
Posted by Mark Allen Roberts in bible and business, buying experience, buying process, focused passion, gut instinct and intuition, leadership, market leader, Market leadership, Marketing, passion, problems. Tagged: add value, bottom-line, buying process, Delivering Happiness, golden rule business, Market leadership, market problems, sales growth. 4 Comments
Delivering happiness to your internal and external customers is not about just doing one big thing very well. Market leaders understand delivering happiness is about intimately understanding your customers and your market and consistently doing a number of little things exceptionally well.
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26
May
Posted by Mark Allen Roberts in core values, focused passion, goals, growth, market loser, passion, strategy. Tagged: add value, back to basics, bottom-line, Market leadership, new product launch, passion, passion statement. 5 Comments
As I discussed in my post : Want to Jump Start Sales and Morale? Write a “Passion Statement” For Your Business…. A passion statement will jumpstart your sales and improves your team’s morale. Business leaders often spend a great deal of time on mission statements, their unique sales proposition as well as their stated team values. These are all needed , however nothing unties a team and inspires your buyers to buy like an authentic passion statement
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9
Nov
Posted by Mark Allen Roberts in CEO, change, core values, goals, growth, leadership, market leader, Market leadership, market loser, performance improvement, scale business, strategy. Tagged: add value, back to basics, bottom-line, focus, leadership, Market leadership, strategy, tear down walls. Leave a Comment
20 years ago today the Berlin Wall came down. It was described as “the triumphant end of a failed system”. Like the Berlin Wall, organizations throughout the world have walls, inner kingdoms, silos, that add no value to their markets. As I discussed in a previous post ; Silos are Great for Shooting Missiles not for growing Market Leading Organizations, “Tear Down Your Dysfunctional Silo’s and become a Market Leader. If your organization has silos, walls built around business units designed for kingdom building and a self serving desire to feel superior its time to change. As your business prepares for 2010…tear down those walls!
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11
Sep
Posted by Mark Allen Roberts in bootstrapping, branding, business triage, buying process, Entrepreneur, Founder, goals, growth, increase value, Launch, leadership, market leader, Market leadership, Marketing, problems, ROI, Sales, scale business, strategy, win. Tagged: add value, back to basics, bootstrapping, bottom-line, critical thinking, customer voice, entreprenuer, goals, leadership, market, Market leadership, Marketing, new product launch, passion, strategy. 9 Comments
So you want to be an entrepreneur? You sure? I am just finishing an eBook that will be titled; 50 “UGLY TRUTHS” about owning your own business …and 5 reasons to do it anyway. I have served entrepreneurs in a variety of industries for 25 years. Some of my clients today are people passionately setting out to launch their new service or product. Some have owned their business for years and want to take it to the next level in revenues and profit.
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6
Aug
Posted by Mark Allen Roberts in buyer profile, buying process, leadership, Market leadership, market loser, problems, Sales, sales enablement, sales tools, strategy, tough economy. Tagged: add value, back to basics, bottom-line, buyer persona, buyer profile, buying process, entreprenuer, focus, grow sales, leadership, Market leadership, market problems, marketing and sales, Sales, sales growth, sales process, sales tools, salespeople, strategy. 9 Comments
Market leading Sales forces are singularly focused: to sell stuff.
Sales are one of the most accountable areas of the organization and often are under the constant microscope of senior leaders as they have a significant, immediate, and direct impact on the bottom line. Companies must enable their salespeople and not emasculate them. Over the past 25 years I have always preferred to hire the sales stallions over order taking geldings. Stallions require you to have a high emotional intelligence, and they will often try to get your goat, however they consistently produce and add value. While geldings wait to be told what to do, how to say it, and where to go. Mavericks are saying get out of my way or I will run over you.
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19
Jun
Posted by Mark Allen Roberts in Entrepreneur, Launch, leadership, strategy. Tagged: back to basics, bottom-line, how to, Launch, leadership. 1 Comment
I have lived through some product horrible launches and often I was to blame for poorly executed launches. The product came out of engineering late, sales was not properly trained, and our marketing failed to hit on time. So we soft launched and if the market embraced this new solution then we would do it the right way.
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31
May
Posted by Mark Allen Roberts in customer relations, detox, Entrepreneur, gut instinct and intuition, increase value, leadership, Market leadership, Marketing, strategy, tough economy. Tagged: add value, bottom-line, customer voice, entreprenuer, how to, leadership, Market leadership, product, sales growth, strategy. 5 Comments
As I went through the week of detox it made me reflect how a number of the businesses I have helped over the years needed to detox before I could truly help them. Businesses accumulate toxins and by not actively participating in their markets they lose their effectiveness and become sluggish. They find their gut and intuition is not producing desired results. As I reflect about the process I have used to help companies over the years I noticed they often followed a predictable series of steps
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8
May
Posted by Mark Allen Roberts in customer relations, Entrepreneur, leadership, Market leadership, Sales, strategy. Tagged: add value, back to basics, bottom-line, buyer profile, entreprenuer, how to, independent sales representatives, leadership, Market leadership, marketing and sales, sales process, salespeople. 3 Comments
So how do you hire the right ISR for you? Today there are many online tools to help you find ISR’s, from online rep finders to blogs and legal sites that even provide templates for ISR contracts. However sometimes the ways we did things prior to the internet, prior to the availability of so many tech based tools is still the best way. Below are the ten steps I learned to use over 15 years of experience on how to find top producing ISR’s.
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10
Apr
Posted by Mark Allen Roberts in buyer profile, CEO, Entrepreneur, Founder, leadership, Market leadership, Marketing, Sales, strategy. Tagged: add value, bottom-line, entreprenuer, leadership, Market leadership, sales growth, strategy. 9 Comments
A heretic does not know, or more importantly does not care, your VP of Marketing is your sister in law. He does not know or care that your VP of Sales was your fraternity brother at Ohio State, but he will tell you if that VP is not demonstrating the ability to lead his team in a direction aligned with market needs and your vision. A heretic will come into your organization and ask a lot of questions. Some of his questions will make you uncomfortable
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28
Jan
Posted by Mark Allen Roberts in Market leadership, Marketing, Sales, Uncategorized. Tagged: back to basics, bottom-line, buyer profile, critical thinking, entreprenuer, how to, leadership, Market leadership, marketing and sales, sales process, strategy. 1 Comment
The days of sales and marketing being two separate functions with independent performance indicators are over. The buyers of today are better educated and have access to marketing created sales tools independent of their salesperson. The traditional sales funnel is now full of holes with customers and future customers coming and going at their leisure. [...]
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