If you feel a poorly executed email marketing campaign is better than no email marketing at all; you are wrong!
Posts Tagged ‘advertising’
30 Jul
Is your Email Marketing sending business to your Competitors?
Posted by markallenroberts in CEO, Marketing, Sales, buying process, email marketing, integrated marketing, market loser, problems, strategy. Tagged: advertising, back to basics, buyer profile, buying process, customer voice, email marketing, entreprenuer, integrated marketing, Market leadership, market problems, marketing and sales, product, Sales, sales process. 3 Comments
28 Jul
The Expression of Joy Ad campaign by BMW; May be an Expression of Big Money Wasted
Posted by markallenroberts in Ad firm, Market leadership, Marketing, ROI, Sales, advertising, branding, buyer profile, goals, increase value, market loser, sales tools, strategy, tough economy. Tagged: add value, advertising, buyer persona, buyer profile, customer voice, integrated marketing, Launch, leadership, Market leadership, Product launch, strategy. 4 Comments
Companies spend millions and often billions to advertise their products in their marketplace however the effort to be creative often results in a dilution of their message. When your message lacks clarity, it requires an interpreter…and the variability of the individual interpreters’ ability (your salespeople) to articulate your value is not something market leading companies leave to chance today.
15 Jul
88% of Those Surveyed Said Advertising Services Have Become Commoditized? Ad Firms Heal Thy Self!
Posted by markallenroberts in Ad firm, advertising, buyer profile, buying process, customer relations, increase value, integrated marketing, leadership, strategy. Tagged: add value, advertising, buyer persona, buyer profile, buying process, customer voice, leadership, lost business, Market leadership, marketing and sales, marketing noise, price, strategy. 6 Comments
Recently I was on the Advertising Age website and participated in a survey that said 88% of those surveyed feel Ad Agency services have become commoditized.
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