I don’t care what business you are in or plan to launch there will be unforeseen roadblocks. There is a direct correlation to the effectiveness and thoroughness of your marketing prior to launch and the number of roadblocks your team will face after launch. If you intimately understand your market prior to launch your roadblocks will be few and often easy to overcome. If you launched on brash Hubris and gut…well get ready for a number of roadblocks and possible detours. While your team is plowing ahead, you as the leader can add the most value by becoming a “Reductionist”.
Archive for August, 2010
20 Aug
Attention Entrepreneurs; You Can’t “Manage Fruit Ripe”
They say that which makes us strong can also be our biggest weakness. Entrepreneurs are no exception to this rule as their driven and focused nature can often inhibit new product success. Entrepreneurs often have such confidence in their personal abilities they take shortcuts in launching new products and when sales fails to meet plan they believe they can “manage fruit ripe.”
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