The burden of clearly communicating your message is on you as the manufacturer and or supplier. Recognizing this you must develop a concise message that reflects the problems your product or service solves for your buyers. Given the amount of messages the average consumer receives each day, you have a “minute to win it” …their attention that is.
Archive for April, 2010
25 Apr
”V” is for “Velocity of Message In New Cadillac Commercial”…without any words
Posted by Mark Allen Roberts in advertising, buyer profile, buying experience, buying process, calillac, leadership, market leader, strategy. Tagged: big money wasted, BMW, buyer persona, buying process, cadillac, customer voice, grow sales, marketing and sales, sales process. 2 Comments
16 Apr
Buying Experience is a Differentiator When Products and Services are Similar
Posted by Mark Allen Roberts in Market leadership, buying process, market leader, buying experience. Tagged: Market leadership, buying experience, hertz, alamo, thrifty, dollar, enterprise rental car. 2 Comments
So how can you differentiate your product or service in a sea of other possible competitors who can solve the same problem for your customers?
Make the buying experience your differentiator and you will win business.
11 Apr
How Can Marketing Make Your Company Wealthy?
Posted by Mark Allen Roberts in book, buyer profile, buying process, Entrepreneur, Entrepreneur Best Practices, Founder, Hippo, Marketing, problems, road map, ROI, start up. Tagged: add value, company wealth quotient, energize growth now, Entrepreneur Best Practices, entreprenuer dilemma, market problems, Marketing, strategy. 1 Comment
Being diagnosed as an entrepreneur does not have to be terminal. Far too many entrepreneurs launch with unrealistic expectations, and if they are members of the 1/3 of companies that do survive more than 18 months, they fall prey to “the entrepreneurs’ dilemma”.
9 Apr
Sales is a Science When You Have Strong Marketing….an Art When Your Marketing Sucks!
Posted by Mark Allen Roberts in buyer profile, buying process, design and launch new products, Launch, market leader, Market leadership, market loser, Marketing, new product, problems, Sales, sales tools, sales velocity, strategy, win. Tagged: buyer profile, buying process, grow sales, leadership, Market leadership, market problems, Product launch, sales art or science, sales growth, sales process, sales tools, strategy. 4 Comments
Is sales and “art” or a “science”? It depends….is your marketing strong, or does it suck?
3 Apr
Is Sales an Art or a Science….it Depends on Your Marketing
Posted by Mark Allen Roberts in buyer profile, buying process, design and launch new products, growth, market leader, Marketing, new product, problems, ROI, Sales, sales velocity. Tagged: back to basics, buyer profile, grow sales, Launch, Market leadership, marketing and sales, Sales, sales art or science, sales growth, sales process, salespeople. 3 Comments
Is Sales an “Art” or a “Science”?
There is no general answer that applies to all organizations as it depends…..it depends on your team’s demonstrated competency in marketing. (Believe it or not)
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