Archive for September, 2009
29
Sep
Posted by Mark Allen Roberts in advertising, branding, Entrepreneur, Entrepreneur Best Practices, gut instinct and intuition, Hippo, integrated marketing, leadership, market leader, Market leadership, market loser, Marketing, Sales, sales tools, sales velocity, strategy, TRUST. Tagged: brand, brand promise, branding, buying process, cross functtional team, Entrepreneur Best Practices, entreprenuer, Hippo, leadership, Market leadership, marketing and sales, strategy. 9 Comments
Entrepreneurs often make the mistake of focusing the majority of their attention on what their competitors are doing instead of gaining first hand market data. When entrepreneurs play “follow the leader” they are playing a dangerous game that assumes the perceived market leading competitor is connected to the needs and pains of market buyers.
Market leaders are aware of competitor activity; however they plan their strategy with first hand market data.
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27
Sep
Posted by Mark Allen Roberts in advertising, branding, buyer profile, buying process, customer relations, Entrepreneur, Entrepreneur Best Practices, growth, integrated marketing, leadership, market leader, Market leadership, market loser, Marketing, right customer, right solution, right time, Sales, sales enablement, sales tools, sales velocity, strategy, TRUST. Tagged: brand promise, branding, buyer persona, buyer profile, buying process, Chase Bank, Entrepreneur Best Practices, entreprenuer, Market leadership, Marketing, marketing and sales, marketing litter, sales growth, sales process, sales tools, strategy. 2 Comments
I have heard entrepreneurs say; “any marketing is better than no marketing at all…” and they can say this…but they would be wrong! Entrepreneurial leaders must insure the marketing vehicles and tactics they use support their brand and do not create an interruption.
Market leaders understand their buyers, their buying process and buying criteria.
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24
Sep
Posted by Mark Allen Roberts in CEO, change, change management, christian business, core values, discipline, Entrepreneur, Entrepreneur Best Practices, family, Founder, goals, growth, increase value, leadership, market leader, strategy. Tagged: core values, Entrepreneur Best Practices, entreprenuer, family, focus, leadership, Market leadership, passion, sales growth, strategy. 6 Comments
As an entrepreneurial spirited leader there is always something to do. There are more potential new accounts to call, people to hire, bankers to meet, and the list goes on and on. It reminds me of the plate spinners I would see when I was a child visiting the circus. They start spinning one plate, then two and before long they have 12 plates spinning on long staffs. Just as one more begins to spin, one of the previous plates need attention so they do not stop spinning and fall to the ground.
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24
Sep
Posted by Mark Allen Roberts in business triage, buyer profile, buying process, Entrepreneur, Entrepreneur Best Practices, Founder, growth, increase value, leadership, market leader, Market leadership, problems, strategy. Tagged: Boston Market, customer voice, Entrepreneur Best Practices, entreprenuer, focus, goals, grow sales, leadership, Market leadership, marketing and sales, medifast, Sales, sales growth, sales process. 2 Comments
Entrepreneurs often spend so much time in their businesses they fail to look closely at their business. Market leaders understand the value of analyzing their customer and sales pipeline to find diamonds in the rough.
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23
Sep
Posted by Mark Allen Roberts in buyer profile, CEO, Entrepreneur, Entrepreneur Best Practices, Founder, gut instinct and intuition, Launch, market leader, market loser, Marketing, new product, right customer, right solution, Sales, sales velocity, shareholder value. Tagged: Entrepreneur Best Practices, entreprenuer, Launch, leadership, Market leadership, Marketing, marketing and sales, new product launch, Product launch, Sales. 1 Comment
Entrepreneurs often make a common mistake …they assume, and then they extrapolate.
They assume because they are a member of a market and they have a problem others too want to pay to have this problem solved. Secondly they fail to do research (after all it’s expensive right?) so they extrapolate.
When Entrepreneurs assume and extrapolate they lose.
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23
Sep
Posted by Mark Allen Roberts in bootstrapping, branding, buyer profile, buying process, CEO, Entrepreneur, Entrepreneur Best Practices, Founder, goals, leadership, market leader, Market leadership, market loser, Marketing, qualify early, right customer, Sales, sales velocity, scale business, shareholder value, tough economy. Tagged: entreprenuer, leadership, learn to cut bait, Market leadership, marketing and sales, Sales, sales growth, sales process. 8 Comments
Not all customers are good customers, and not all new business is good new business. Entrepreneurs are often faced with a dilemma; do I compromise my price, and or my service to make the cash register sing?…in these economic times I probably should right?
The answer is a definitive: NO.
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22
Sep
Posted by Mark Allen Roberts in buying process, customer relations, Entrepreneur, Entrepreneur Best Practices, leadership, market leader, Market leadership, referral, Sales, sales enablement, sales velocity, strategy. Tagged: buyer needs, buyer profile, buying process, Entrepreneur Best Practices, entreprenuer, focus, grow sales, leadership, Market leadership, Sales, sales process, sales questions, salesprocess, stein mart. 3 Comments
When you are being served by a market leader you know it. When someone experienced in understanding the needs of their buyers, the overall buying experience is amazing. When buyers experience this kind of service they buy, and they become raving fans for referrals.
Market leaders understand the value of knowing their buyers needs, criteria, and how the very questions they ask illustrate your knowledge and expertise.
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21
Sep
Posted by Mark Allen Roberts in buyer profile, buying process, CEO, design and launch new products, Entrepreneur, Entrepreneur Best Practices, Founder, goals, increase value, integrated marketing, Launch, leadership, market leader, Market leadership, Marketing, problems, right customer, right solution, right time, ROI, strategy. Tagged: buyer profile, buying process, Entrepreneur Best Practices, entreprenuer, Launch, leadership, Market leadership, new product launch, Product launch. 4 Comments
“The Law of the Locker room”: after your work (out) is done, there is a high probability others too have seen this pain point the buyers in your market have that you set out to solve and will want to share that space. It does not mean you should quit, it just means; As an Entrepreneur never assume you are the only one who saw the problem and set out to make the pain go away.
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19
Sep
Posted by Mark Allen Roberts in bootstrapping, buying process, Entrepreneur, Entrepreneur Best Practices, flight plan, growth, increase value, integrated marketing, leadership, market leader, Market leadership, Marketing, performance improvement, problems, road map, ROI, Sales, sales velocity, strategy, tough economy. Tagged: buying experience, buying process, create sales velocity, entreprenuer, flight plan, focus, grow sales, intention, leadership, Market leadership, Marketing, passion, Sales, sales growth. 1 Comment
Market leaders act different. They understand it’s about more than taking your customer’s money. They go out of their way to teach their clients about their products and they show their clients creative new ways to use their products or services .
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16
Sep
Posted by Mark Allen Roberts in business triage, CEO, design and launch new products, discipline, Entrepreneur, Entrepreneur Best Practices, flight plan, Founder, goals, growth, increase value, leadership, market leader, Marketing, road map, ROI, Sales, sales velocity, scale business, shareholder value, strategy, win. Tagged: 50 ugly truths, Entrepreneur Best Practices, entreprenuer, flight plan, focus, grow sales, Market leadership, marketing and sales, Product launch, road map, Sales, sales growth, sales velocity, strategy. 4 Comments
Entrepreneurs are an amazing breed. There is nothing like the thrill of launching a new product, service, and or business that perfectly solves a market need. Entrepreneurs are wired differently. It’s as if we have radar for problems and an inner passion to connect and solve them…we can’t turn it off. I share this in my recent pod cast on the struggling entrepreneur.(Episode 101A)
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