what I experienced was a painful interruption. Unlike the first movie, this one threw in characters that did not support the story line and were actually a painful interruption for me. Interruptions are those elements thrown in to cause a response that add no value other than shock. They create a momentary interruption to grab your attention like a bikini clad model in an ad for spark plugs.
Archive for June, 2009
30 Jun
Five questions a radio preacher asks to see if your business is heading in the wrong direction
1. Do you find yourself fighting greater battles within than without?
2. Is there more attention on one verse the team? (kingdom building)
3. Do you feel you don’t need the Lord’s help in your business?
4. Are criticisms of your leadership and your business quickly dismissed verse taken seriously and respected?
5. Are consequences of sin are no longer feared? ( as a reminder, the definition of sin is “missing the mark”)
22 Jun
“Blame-storming” … a sign you work for a market “loser” not a “leader”
Market “Losers” choose to blame team members verse understanding the problem.
20 Jun
Have you realized a loss recently? An understanding of the grieving process will help get you back to healing and hope.
If you have experienced a loss know there is hope. It may never be the “way it used to be” but a different life will emerge. For your business it will never be the same again. Markets have changed, consumer buying patterns have changed, your team has changed, buyers have changed their buying process, and customer needs have changed.Once you reach the hope stage you will create to foundation for a new future.
19 Jun
Is “fleece throwing” the best way to launch your solution in the marketplace?
I have lived through some product horrible launches and often I was to blame for poorly executed launches. The product came out of engineering late, sales was not properly trained, and our marketing failed to hit on time. So we soft launched and if the market embraced this new solution then we would do it the right way.
17 Jun
“Wet your sales team’s shields”… before they go into battle in your marketplace
Experienced warriors would wet their shields prior to battle in anticipation of the flaming arrows. In today’s economy, salespeople are now receiving a number of flaming arrows that were not a part of the sales process in prior years.
13 Jun
$84 million Greeting Card new product idea for Father’s day? …not so fast
The problems feel urgent, pervasive, and I am willing to pay to solve them…and that’s where most people blow it, because like me you assume and guess without market data.You may very well be willing to pay to solve this problem with a perfect solution designed just for this specific niche, however at this point you really do not know if others would be willing to pay to solve this problem.


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