the game of golf is a strong indicator of someone’s overall values, attitudes and integrity. Golf can be a key tactic to support the strategy of getting to know your key buyers and how you can best interact with them and create a win-win.
Archive for January, 2009
28 Jan
Introducing the no smoke and mirriors approach to marketing and sales
The days of sales and marketing being two separate functions with independent performance indicators are over.
The buyers of today are better educated and have access to marketing created sales tools independent of their salesperson. The traditional sales funnel is now full of holes with customers and future customers coming and going at their leisure. Therefore [...]
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