Over the years since I started blogging I have been noting the feedback I receive about my blog so I can better serve you.
Some of the feedback included;
- Need more professional page layout
- Need to add video
- Need pod cast, audio files
- My favorite ; “you need to eat your own dog food and tell us the problems you solve”
Based on your feedback, with the help of Business Blogging Pros, I now have a new blog at www.nosmokeandmirrors.com .
For those of you who subscribe to my blog via email, please visit and subscribe.
Thank you for the feedback and I am committed to providing improved content and overall experience. Thank you for the comments and please let me know how I can better serve your needs to grow your business profitably.
Mark Allen Roberts
When I asked CEO’s and business leaders where they turn when they face a problem in their business I heard two common answers and one that disturbed me. The common answers were;
- I call someone in my network
However the answer that also bubbled to the top frequently was;
- “nowhere,… that is what I am paid to do, solve problems so I figure it out”
The third response disturbed me… when did business leaders decide they need to go it alone? When was it decided we need to have all the answers? I tell my clients in fact I do not have all the answers,… but I do , based on my experience know what questions to ask.
So let me get this straight….
- if you want to improve your golf game you have no problem hiring a pro for a few lessons
- If you want to get fit you join a gym and hire a personal trainer
- If you sprain your back you see a doctor ,enter a rehab program with a physical therapist to get you back in shape and out of pain
But if your business has a problem…you feel you must go it alone based on your gut?
Market leaders have the emotional intelligence to know what they know as well as what they do not know. They seek help from experts that complement their gifts and realize faster and much more profitable growth.
So where do you turn when your business needs help? Why?
“Leader, You Don’t Have to Go It Alone!”
Market leaders understand the importance of working their plan, and they do not focus on “crushing” the competition, but they do passionately serve their markets. (Doves) Market losers focus their energies on “beating”and “crushing” the completion and have little understanding of the problems of their buyers as their entire focus is on their competitor(s). (Hawks)
Doves strategically and passionately set out to solve their buyer’s problems. Hawks try to swoop in and destroy competitors who may or may not be perched with an understanding of buyers, their problems and buying criteria. (they are only as good as their competitors…who chances are do not understand their market) Ironically, Hawks actually believe their competitors must know the market or they would not be trying to “beat” them.
The trouble occurs when you chase the quest to destroy competitors you fly even closer to your competitor and farther away from understanding your market.
One of the benefits of working with a variety of business leaders is listening to their stories. Recently I met with an entrepreneur who shared how he learned one of the most valuable lessons in business strategy long ago when he served the Marriott Corporation. He described their training and one of their sessions was called “Hawks and Doves”. In this exercise they broke off into small groups and were presented a business challenge. Predictably, everyone fell into the trap of wanting to attack and crush the competition as a Hawks. Admittedly there is a sense of machismo ego in being a Hawk after all. However the problem with being a Hawk is there are always Eagles who can swoop down ( out of seemly no where) and destroy you. Doves however are singularly focused; serving the needs of their market.
As Hawks, you rely ( focus) on your prey,… in a way you are counting on their smarts, their understanding of the market….a follower strategy.
This entrepreneur went on to share how when Marriott would have a location oversold they would have a network of other hotels they would send customers to. On the surface this may seem odd, right? However Marriott is and has been consistently one of the top hotel chains in the world. Their quality and service are consistently recognized as market leaders.
Market leaders serve their market.
Market losers focus on killing competitors.
When I wrote “are you a Pit Bull or a Poodle?” I shared the tenacity entrepreneurs must have . They have a sence of ownership and not a victim out look. However I do not want to leave you with the impression that means attacking and chewing up your competition. Pit bulls have a fierce tenacity and jaw strength that insures when they clamp down on unresolved market problems and they do not let go.
As Pit Bull entrepreneurs you clamp down on your commitment to solve your buyers’ problems with your product or solution, but do so with the market serving strategy of a Dove.
How about your organization…..
Is your focus that of a Hawk or a Dove?
How’s that working for you?
Does your mission statement sound like a Dove strategy but you work for a Hawk?
At the end of the day, it’s about your team’s intentional focus. Are you focused on serving your market or destroying the competition?